Samplecon 2027
Where Industry Leaders Shape The Future Of Data Insights
March 15-17, 2027 at The Langham Huntington in Pasadena, California
The opportunities and challenges facing the data insights industry are evolving faster than ever. AI and new technology are transforming how research gets done and raising urgent questions about what makes data worth trusting. It’s the latest shift in an industry that never stands still, and it won’t be the last. The leaders who decide what comes next are the ones in the room. Through every shift, SampleCon is where industry leaders shape the future of data insights.
At SampleCon, you’ll:
- Get a transparent look at how the data behind research decisions is sourced, validated, and evolving
- Discover the tools and technology improving how research gets done, and meet the people building them
- Hear candid perspectives from every side of the business, from buyers to suppliers to brands
- Trade real-world lessons with peers who are facing the same challenges you are
- Build relationships with the leaders setting the standards for our industry
We bring together everyone with a stake in data and insights: researchers, suppliers, brands, tech, and the people who turn data into decisions. With senior leaders from around the world in one room, we move past talking points and sales pitches to focus on the real work of moving the industry forward.
SampleCon 2027 at a glance
- What: SampleCon 2027, the annual conference for senior leaders in the data insights industry
- When: Monday, March 15 through Wednesday, March 17, 2027
- Where: The Langham Huntington in Pasadena, California
- Who attends: Researchers, suppliers, brands, tech, and the leaders who turn data into decisions. 85% of attendees are VP level and above.
- Size: 290+ attendees from 20+ countries. We keep it small on purpose.
In 2027, we’re raising the bar again with bold sessions, honest conversations, and the connections that move things forward. The conversations that matter happen here. Make sure you’re in the room.