z- Samplecon 2021 Virtual Series

SampleCon is thrilled to launch our Q1 2021 Virtual Lunch Series.
All events will take place on Thursday’s from 2pm – 3:30pm EST/11am-12:30pm PST

Mark Your Calendars:

February 18, 2021

The Nature of Supply & Demand in Today’s Marketplace
After a tumultuous 2020 for the global community where most things did not go as planned, we saw one thing stand true in Insights… the laws of supply and demand. So what did we learn in and how do we apply these learnings to institute real change in 2021 and beyond? Join us for a holistic industry discussion on the challenges and solutions around supply and demand.

Moderator: Calista Corley, Fuel Cycle
Panelists: Bob Fawson, Dynata | Corey Julseth, J.D. Power | Michael McCrary, PureSpectrum | Aaron Platshon, TapResearch

February 25, 2021

A.B. 2257 – What You Should Know!
A new law in California, A.B. 2257, requires a minimum wage for research subjects. Learn more about the law, the complications it poses for the insights industry, risk mitigation steps to consider, and the advocacy campaign led by the Insights Association to fix the law. Join this session to learn more from IA’s CEO, Melanie Courtright, and VP Advocacy, Howard Fienberg and get involved.

Speakers: Melanie Courtright & Howard Fienberg, Insights Association

March 4, 2021

Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights
In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past. This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes.

Moderator: Mario Carrasco, ThinkNow

Panelists: Solomon Bennett, Target | LaToya Christian, GroupM |

Whitney Dunlop-Fowler, Insights in Color | Lisa Wilding Brown, Innovate MR

Virtual Events Form

Please fill out the form below to register and receive updates about the upcoming virtual events:

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Virtual Events

Please select which event(s) you are interested in registering for:

February 18, 2021 • The Nature of Supply & Demand in Today’s Marketplace

February 25, 2021 • A.B. 2257 – What You Should Know!

March 4, 2021 • Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights

Are you passionate about one of the virtual topics and want to explore speaking? Please email Rachel Alltmont at rachel@samplecon.com and include the session name and a short description of your viewpoint on the topic.