SampleCon Expands Board of Directors
Ipsos and Maru/Matchbox Join as New Directors
November 9, 2017 – SampleCon (www.samplecon.com), the premier industry conference dedicated to market research sampling, today announced the expansion of its Board of Directors to include Nancy Brigham, SVP, Global Head of Sampling & RoR at Ipsos Interactive Services and Rob Berger, Managing Director, Market Communities at Maru/Matchbox. Also joining the board is Tom Ottersburg, VP Programmatic and Acquisition at Lightspeed, who will fill the seat vacated by Bonnie Breslauer. Ipsos and Maru/Matchbox join Board members Cint, Lightspeed, Lucid, Paradigm Sample, Prodege and SoapBoxSample.
“We are excited to have our Board of Directors expand to include the leadership of Ipsos and Maru/Matchbox, further establishing SampleCon as the catalyst for the global conversation about the future of sampling and market research,” said Patrick Comer, Chairman of the SampleCon Board of Directors and CEO of Lucid. “We are also thrilled to welcome Tom Ottersburg of Lightspeed this year.”
“In the changing world of market research, an industry focus on sample continues to very much be needed. I am happy that SampleCon is leading that charge, and that the industry – suppliers and clients – are embracing the conversation,” said Nancy Brigham, SVP, Global Head of Sampling & RoR at Ipsos Interactive Services. “Joining the Board of Directors is an opportunity for Ipsos, and myself, to contribute more significantly in elucidating, guiding, and advancing the direction we take as an industry in respondent access and engagement.”
Rob Berger, Managing Director, Market Communities at Maru/Matchbox, added “We are at an inflection point in the sample industry and the SampleCon Board reflects the types of organizations that are driving the transformation of the industry. At Maru/Matchbox, we want to be a change agent, not just a voice, and we are eager to help SampleCon continue to successfully lead that effort.”
SampleCon 2018 will take place February 7-9, 2018 at the Fairmont Austin in Austin, TX. With the theme, Where the Unspoken is Spoken, the conference will delve deep into honest discussion around the challenges, trends and possible solutions for today and tomorrow. SampleCon remains focused on providing a collaborative environment for the global industry leadership to share perspectives on industry issues, challenges, trends and most importantly, successes.
To learn more about SampleCon and register, visit www.samplecon.com.
About SampleCon
Launched in 2013, SampleCon was formed with the goal of creating an open forum for discussion of the global topics facing the sample industry. Since its inception, SampleCon has maintained a unique ability to attract industry players from organizations across all facets of the sample space, bringing together the largest and most innovative companies to explore the future of sampling in a gloves-off environment. In 2014, SampleCon was incorporated as an independent organization, led by founding members Lightspeed, Lucid, Prodege & SoapBoxSample. Today, the Board of Directors includes Cint, Ipsos, Lightspeed, Lucid, Maru/Matchbox, Paradigm Sample, Prodege & SoapBoxSample. SampleCon remains the industry changing conference focused on survey sampling.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry. With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.
About Maru/Matchbox
Maru/Matchbox has been pushing the boundaries of the customer market insights space for over a decade. We are a sector-focused consumer intelligence firm focused entirely on better client outcomes. Our expert teams are deeply invested in key sectors of the economy, delivering insights and analysis backed by superior quality data.