November 13, 2019 – SampleCon (, the premier industry community dedicated to data and sampling, today announced the expansion of its Board of Directors to include Mario Carrasco, Co-Founder and Principal at ThinkNow. ThinkNow joins current Board members Cint, EMI Research Solutions, Ipsos, JD Power, Maru/Blue, and Paradigm Sample.

“I am thrilled to welcome Mario and ThinkNow to the SampleCon Board of Directors. Mario’s voice and dedication to driving a strong multicultural community in our space is the perfect addition for the evolution of SampleCon,” said Sima Vasa, Chairman of the SampleCon Board of Directors and Co-Founder of Paradigm Sample. “SampleCon has a long history of shaping a collaborative conversation around the role of online data collection and insights. As we look to the future, we remain focused on ensuring our Board continues to represent the depth of businesses that are shaping the industry.”

Mario Carrasco, ThinkNow added “I’m excited to join the SampleCon Board of Directors. I believe the SampleCon platform is one of the most important in the sample industry. We credit it with helping ThinkNow, and the industry at large, stay ahead of the innovations happening in this space. I look forward to bringing a unique perspective to the Board, focusing on the importance of diversity, inclusion and the conversation around the shifting global demographics as it relates to sample and data.”

SampleCon 2020 will take place February 3-5, 2020 at the Ritz-Carlton Atlanta. The SampleCon conference provides an annual event providing a collaborative environment for learning, knowledge and best practice sharing for the insights community. Global leaders will gather to share perspectives on industry challenges, trends and most importantly, successes – all focused on the intersection of human engagement, research and innovation. 

To learn more about SampleCon and register, visit

 About SampleCon

Launched in 2013, SampleCon was formed with the goal of creating an open forum for discussion of the global topics facing the sample industry. SampleCon has maintained a unique ability to connect global influencers for inclusive, transparent, passionate discussions that shape a strong, thriving insights community for the future. We remain focused on the intersection of human engagement, research and innovation that fuel the insights community.

About ThinkNow

ThinkNow is an award-winning technology-driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insights solutions to help organizations thrive in a changing demographic environment. ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, It is used to service our research as well as provide samples to the leading market research companies in the world. ThinkNow ranks #3045 on the Inc. 5000.



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